ABOUT ME
EXPERIENCE & EDUCATION
Creative Lead
I joined the team at a critical turning point: just about a month before the launch of the new national brand platform “Who’s Saving Who?”. Although the platform had been in development for a few months, a cohesive creative direction was still taking shape. The goal was to bring to life the fusion of a bold new campaign (developed externally) with the established corporate brand. With limited time to get up to speed, I quickly immersed myself in the organization’s processes, challenges and creative landscape. Together, we were able to reimagine the creative direction, redesigning sales tools and advocacy materials, while focusing on consistent integration across all channels.
Current — 2025
Canadian Blood Services
Marketing Director / Consulting
I was hired to take over their marketing department. My responsibilities included not only developing marketing materials that are visually appealing but also finding solutions to optimize internal marketing requests. During my time at this company, I have kept the brand identity strong and have automated and simplified several aspects of marketing material creation. Tracking and monitoring are now made easy and the time saved is now being spent on directing new marketing strategies to increase client reach. After I started working at StageX, we changed my position from Marketing Director to a consulting format making it possible for me to keep supporting Omada's marketing team.
Current — 2019
Omada Commercial
Creative Director
As Creative Director at StageX, I spearheaded the creative vision and direction for a diverse portfolio of clients. My role encompassed overseeing all visual and creative aspects of our projects, from comprehensive brand development to cutting-edge website design. I guided the creation of impactful marketing collateral and orchestrated compelling visual narratives for high-profile events and international trade shows. By fostering collaboration between our talented team and our clients, I ensured the delivery of innovative, cohesive, and brand-aligned solutions that elevated our clients' market presence. My expertise in blending aesthetic excellence with strategic marketing objectives consistently resulted in memorable pieces in the competitive digital landscape.
2024 — 2022
StageX - Marketing Agency
Graphic Designer (1st job in Canada)
As a global corporation, Cushman has some standardized directions for the marketing materials and I was hired to rethink and bring a unique touch to add more exclusivity to their advertising material. It was expected to make the branch stand out and that is what we did creating designs that were elegant but creative at the same time. The feedback was very positive, and agents reported that the designed materials were a key point in several transactions.
2019 — 2018
Cushman & Wakefield Edmonton
Marketing Director
Coordination and production of all advertising and journalistic materials of the company: 1-hour long weekly TV program, social media management (Instagram, Facebook, YouTube and WhatsApp), websites, events, auctions, endomarketing.
2018 — 2014
Germipasto - Sementes de Pastagem
Presenter, Reporter and Video Editor
TV News anchor and TV Show host, production, TV news reporter, text editing, video post production (graphics, texts and cuts). Hostess at large scale events - Show da Virada - New year’s eve show (over a 130 thousand people) Volta das Nações – Local marathon event promoted by the TV Globo affiliate in MS (over 26 thousand athletes). Organization of team work flow, development of scripts for TV shows, direction of studio recording.
2014 — 2010
Globo TV
Editor-in-chief and Presenter
Responsible for presenting the TV program, interviewing, editing videos and graphic designs.
2010 — 2009
SBT TV
Ad Copywriter
Production of engaging, clear text for different advertising channels. Production, promotion and organization of events. External production of photos and videos.
2010 — 2009
MV Agencia de Publicidade
Video Editor and Animator
Video editing, video post-production (graphics, texts and after effects). Creation of openings and 3D animations.
2009 — 2009
Anhanguera University
Journalist
Production, TV news reporting, presentation of TV broadcast.
2009 — 2008
TV Educativa
Autonomous / Freelancer
Advertising and journalistic production, presentation of adss and documentaries. Image editing and video post-production (graphics, texts and after effects).
2010 — 2004
Various Companies
Bachelor in Social Communication
Dom Bosco Catholic University, MS - Brazil.
2006 — 2002
Emphasis in Journalism
